The power is very pivotal to study in cultural studies. So in this blog I will discuss the power and the media; the controller of information. The study of Cultural Studies in incomplete without the study of 'Power'. Today we see 'Media' is the tool to control the perceptions and the subject, the Power makes extensive use of Media. In all forms of media like, radio, TV, electronic, social media etc. So let's see the power and media.
First I would like to present six sources of power.
Physical Force :- It means you can control anyone by beating. Like using police force you can control the situation. For example to control Kisan Andolan government using police force to control them.
Wealth :- By using money you can control anybody. If we look at the current time, the countries are are under control of businesses who are very rich. And the government also have good relation with them. For example in our India Mukesh Ambani cheated other telecome company in the name of digital India with the help of power, broken all rules and regulation of TRAI and made his Jio company.
State Action :- It means state government decide what to do and what not. Once government made rules nobody can denied them. For example during first wave of Corona, government declared lockdown. So all had supposed to follow that rule.
Social Norms :- Social norms we aware of. That govern people who are living in society. Society make some rules that all have to follow. There are lots of rules made by society like, how to behave, how to live life, who can do what work etc.
Ideas :- It means power generate idea and and suggest to people to do as power like. For example, If one Idea came into my mind, I suggest it to others any they will follow me, so they are in under control.
Numbers :- That means majority of thinkers express their collective interest and creat power.
So this are the sources of power. With the use if that we can control anybody. It seems like we can control anybody by સામ, દામ, દંડ, ભેદ. This are the techniques of control.
Now I want to talk about three laws of power.
Power is never static
Power is like water
Power compound
After understanding of power and it's source and rules we have to concern about our duty. What we can do ?
So the first thing is to Read Power. When anything is happen, we have to analyse it and we have to recognise the power in them. Because if you don't know where is the origin of problem you can't give solution of that problem. So the first thing we have to keep in mind that whenever people control us, we should understand which kind of power they are using. The second thing is to Write Power. So whenever you feel like ther is the use of power control you can write that experience and share with others. So the truth can be come out to the people. But for that we have to learn to read power.
If we can read power then and then we may write power.
So the necessary thing is we have to start reading and critiquiimportant to study these things inng anid asking against the power. So it becomes cultural studies.
Media
Media is very powerful weapon nowadays. Study of media become very pivotal part in cultural studies. It controls the information. We can connect it with Post_Truth also. Here is my blog on Post Truth, to read click here. Media is the key that we can see all the things happening around us. But media became now more praising media, rather than opposed media. We find media is not showing the truth. They hide the true information to the people. But the thing is that, media have power to make things popular and unpopular also. In this society big corporate controls the few people and that few people control may ordinary peoples. And that chain become more powerful. That is what happening today. Media controller are not common people, but rich people.
All are controlled by media in one or another way. We are seeing everything that they wanted to show us.
About media Malcolm said,
So, we can say that media should be free from all this biases. They should show us truth, rather than praising government and wrong things. And we also have to be aware what is right and what is going wrong with the things.
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